How ‘Make in India’ Initiative is Reshaping Consumer Electronics Segment

By Mr. Saket Gaurav
CMD, Teknodome Group and Elista

The global landscape for consumer electronics is evolving rapidly, driven by advancements in technology, shifting consumer preferences, and an increased focus on sustainability. Amid these trends, India’s role as a manufacturing hub is gaining prominence, largely fueled by the ‘Make in India’ initiative launched by the Government of India in 2014. As someone who has witnessed the transformation first-hand, I believe that this initiative is reshaping the consumer electronics segment in more ways than one, positioning India as a global leader in this space.

Boosting Domestic Manufacturing Capabilities

When the ‘Make in India’ initiative was launched, it aimed at promoting India as a global manufacturing destination, encouraging both domestic and international companies to manufacture their products within India. This has led to substantial investments in the consumer electronics industry, particularly in segments such as mobile phones, televisions, home appliances, and IT peripherals. Companies that once relied heavily on imports for assembling and selling products in India are now investing in local manufacturing facilities.

Electronic companies need to be aligned with the ‘Make in India’ vision to strengthen our manufacturing capabilities. Our commitment to local production will enable us to not only reduce costs but also create job opportunities, transfer skills, and improve overall product quality. This shift towards local manufacturing is not just about producing for the Indian market—it’s also about exporting high-quality products to the global stage, enabling Making In India, For The World.

Fostering Technological Advancements

One of the most significant impacts of the ‘Make in India’ initiative has been the push towards innovation and R&D in the electronics segment. By focusing on local production, companies are encouraged to invest in research and develop technologies that cater to Indian consumers’ unique needs while adhering to global standards.

Indian manufacturers are no longer limited to assembling parts; they are now involved in the complete product life cycle—from design to development to production. Companies should be deeply invested in bringing innovative consumer electronics to the market, like the smart TVs and advanced home audio systems, which are designed with Indian consumers in mind. By encouraging local innovation, the ‘Make in India’ initiative is creating products that are competitive on the global stage.

Encouraging Sustainability in Manufacturing

As global consumers become increasingly conscious of their environmental footprint, sustainability is no longer a secondary consideration—it is a necessity. The ‘Make in India’ initiative has brought a renewed focus on sustainable manufacturing practices.

Many companies, including ours, are now adopting eco-friendly production processes, minimizing waste, and integrating energy-efficient technologies in our manufacturing plants. The move towards sustainable practices has not only improved operational efficiency but has also resonated well with environmentally conscious consumers. The integration of sustainability into our operations is a testament to India’s commitment to producing not just quality products but products that are ethically and environmentally sound.

Bridging Urban-Rural Divide

One of the often-overlooked benefits of the ‘Make in India’ initiative is its impact on Tier 2 and Tier 3 markets. The consumer electronics industry has long been focused on catering to urban consumers, but the initiative has encouraged manufacturers to widen their market reach. Affordable, high-quality products are now more accessible to rural consumers, which is accelerating digital inclusion across India.

Companies need to be focused on developing affordable electronics, mobile accessories, and home appliances that cater to consumers not only in Tier 1 but also in Tier 2 and Tier 3 cities. By expanding our reach into these regions, we are not only boosting sales but also empowering consumers in previously underserved areas with cutting-edge technology.

Strengthening Global Competitiveness

The ‘Make in India’ initiative has not only bolstered domestic manufacturing but has also enhanced India’s global competitiveness. With improved infrastructure, government support, and a growing talent pool, India is emerging as a preferred manufacturing destination for international companies. Global brands are increasingly choosing India as their base for producing electronics for both domestic and international markets, boosting the sector’s export potential.

Overcoming Challenges

While the ‘Make in India’ initiative has been largely successful, the journey has not been without its challenges. The consumer electronics industry, like many others, has had to navigate issues such as infrastructure bottlenecks, skill gaps, and regulatory hurdles. However, with ongoing government reforms, such as the Production Linked Incentive (PLI) scheme, these challenges are being addressed, and the sector is on a steady path to growth.

Companies should be working closely with government bodies to ensure that our manufacturing processes align with national priorities and should be able to contribute to large-scale projects. These collaborations demonstrate the tangible benefits of government-industry cooperation under the ‘Make in India’ framework.

The Road Ahead

As we look towards the future, the ‘Make in India’ initiative will continue to play a pivotal role in shaping the consumer electronics segment. With the rise of 5G technology, the Internet of Things (IoT), and artificial intelligence, India’s consumer electronics industry is poised to enter an exciting new phase of growth. By fostering a culture of innovation, sustainability, and global competitiveness, the ‘Make in India’ initiative is not just transforming the Indian market but is setting new benchmarks for the global electronics industry.

In conclusion, the ‘Make in India’ initiative has created a robust ecosystem for consumer electronics manufacturing in India. Companies like Elista have thrived under this initiative, contributing to India’s goal of becoming a global manufacturing powerhouse. As we continue to embrace the values of local production, innovation, and sustainability, I am confident that India will lead the way in the consumer electronics industry for years to come.

Mr. Saket Gaurav is the Chairman and Managing Director of Teknodome Group and Elista, with a focus on driving innovation in the consumer electronics segment under the ‘Make in India’ initiative.