Apple India Registers 25% YoY Growth in March Quarter of 2025

India’s smartphone market witnessed notable shifts in the January–March 2025 quarter, with Apple showing a 25% year-on-year (YoY) growth in iPhone shipments, as per CyberMedia Research (CMR). Apple now holds an 8% market share, thanks to strong demand for premium models like the iPhone 16 series and its expanding retail footprint.

Vivo remained the market leader with a 20% share, followed by Samsung at 18%. Xiaomi stood at third with 13%, but saw the steepest decline of 37% YoY due to challenges in its budget and value-for-money phone categories.

Apple saw remarkable gains in premium category as its market share in the ₹50,000–₹1 lakh segment went up by 28% YoY while in segment above ₹1 lakh segment increased by 15% YoY. Oppo saw an 8% rise in shipments and captured a 12% share, while Motorola experienced a significant 53% YoY growth.

5G smartphones dominated the Indian market, making up 86% of total shipments — a 14% increase from last year. Devices priced between ₹8,000–₹13,000 grew over 100% YoY, highlighting rising demand for affordable 5G access. Vivo emerged as the leader in this segment with a 21% share while Samsung was at the second spot with 19%.

In feature phones, itel led with 41% market share, despite a 6% drop. Lava and HMD (Nokia) followed, with both seeing shipment declines. MediaTek led the smartphone chipset space with 46% share, while Qualcomm topped the premium segment with 35%.

Source: The Economic Times