Noise Expands Globally, Enters GCC Market with Smart Wearables

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Photo Credit: @gonoise

Indian smartwatch and connected lifestyle brand Noise has announced its international expansion, starting with the Gulf Cooperation Council (GCC) region. This move aligns with Noise’s vision of bringing India’s cutting-edge wearable technology to a global audience. The GCC market, known for its young and tech-savvy population, presents a strong opportunity for the brand. Over 50% of the region’s population is under 25, making it an ideal market for smart wearables.

Noise highlighted that smartwatches and wearables are no longer just fitness trackers but essential lifestyle devices. With growing demand for health monitoring, fitness tracking, and smart functionalities, the adoption of wearables is accelerating in the region.

As part of its first expansion phase, Noise has partnered with Lime Concepts to establish a strong foothold in the Middle East. Noise products will now be available in Virgin Mega Stores, a leading lifestyle and electronics retailer in the GCC. The company is strengthening its international presence through strategic retail partnerships, online marketplaces, and distribution networks.

This global expansion marks a significant step in Noise’s journey to democratize technology, making India’s best-in-class innovation accessible to a wider audience.

Source: The Economic Times

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