India’s Tablet Market Surges 42.8% in 2024: IDC Report
India’s tablet market witnessed an impressive 42.8% year-over-year (YoY) growth in 2024, with 5.73 million units shipped, according to IDC’s Worldwide Quarterly Personal Computing Device Tracker. The detachable and slate tablet categories expanded 30% and 47.2% YoY, respectively. However, the market saw a 17% YoY decline in Q4 2024 due to government deal delays.
Consumer & Commercial Market Growth
The consumer segment grew 19.2% YoY, fueled by eTailer promotions, discounts, and cashback offers. Samsung led the eTailer space with a 24.4% market share. Meanwhile, the commercial segment surged 69.7% YoY, primarily due to a 104.5% growth in education-driven government projects, despite a 9.9% drop in very large business (VLB) sales.
Top 5 Tablet Brands in India (2024)
- Samsung (42.6% market share) – Led both consumer (32.1%) and commercial (51.1%) segments, benefiting from education projects and online sales.
- Acer (18.7% market share) – Strong in government and education deals, with 32.8% commercial segment share.
- Apple (11% market share) – Achieved 45.3% YoY growth in commercial and 4.7% in consumer sales, driven by iPad adoption in enterprise and government sectors.
- Lenovo (9% market share) – Notable 18.6% growth in consumer sales, with high demand for ₹12,500–₹20,000 models.
- Xiaomi (9% market share) – Recorded 101.7% YoY growth, driven by strong Q3 shipments and offline expansion.
Future Outlook: AI-Powered Tablets to Drive Growth
With rising notebook PC prices, tablets are becoming a preferred choice for productivity and entertainment. IDC’s Bharath Shenoy predicts AI-powered tablets will boost consumer demand, ensuring sustained market expansion.
Source: IDC
