Haier India Eyes Rs 11,500 Crore Revenue in 2025
Haier Appliances India is poised to surpass $1 billion in revenue in 2024, driven by strong demand during the festive season, a hot summer, and a growing trend of premiumization, according to President N.S. Satish. The company projects a revenue target of ₹11,500 crore for 2025.
Haier’s 2024 revenue is expected to close at ₹8,900 crore, marking a 35% growth year-on-year. The company’s focus on LED TVs and washing machines has significantly contributed to its success, with average selling prices increasing due to premiumization.
Having invested ₹2,500 crore in India to date, Haier plans to expand its footprint with a third manufacturing facility in southern India, with the location selection currently underway.
“This year has been exceptional, and we’re experiencing the fastest growth in the appliances segment. India’s low penetration in appliances compared to global markets presents a huge opportunity,” Satish said.
Haier operates on a January-December financial cycle and remains focused on addressing India’s evolving consumer needs by offering innovative and premium products tailored to the market. With ambitious goals and strong growth momentum, Haier is set to further solidify its leadership in the Indian appliances sector.
Source: Live Mint
